Hi, I’m Gijs.
Together we build the Social-first brands of the future.
Throughout my career, I have served as a brand strategist, social lead, and agency director. I have successfully built (social) content departments from the ground up for global agencies like MediaCom (WPP) and Weber Shandwick (IPG). As a partner at Blauw Gras (Ace), I was instrumental in its transformation from a boutique shop into one of the premier social media agencies in the Netherlands. Currently, I leverage this expertise to lead large-scale social transformations from within, ensuring operational excellence across multiple brands.
There is a wealth of potential hidden in consumer behavior, culture, and social trends. In my approach, there is no such thing as a one-size-fits-all solution. This is why I have spent the last 15 years developing bespoke strategic frameworks—ranging from winning pitch architectures to year-round social ecosystems. I act as the strategic conductor, ensuring that creative vision and commercial objectives work in perfect harmony to drive measurable impact.
Strategic mastery requires a relentless outside-in focus.
Strategy Director
Available as a strategic leader for large-scale transformations and high-impact brand campaigns. I specialize in building robust, social-first frameworks that align creative ambition with measurable commercial growth, ensuring long-term success for complex, multi-brand organizations.
Ai Advisor
I advise creative agencies and global brands on how to fundamentally redesign their workflows through AI integration. My focus is on driving operational excellence and scalability, transforming the way organizations operate to increase speed and innovation without sacrificing quality.
Social Lead
Available as a Head of Social for ambitious brands. I bridge the gap between high-level brand strategy and platform-native execution, orchestrating agency partners and internal teams to deliver consistent, social-native impact..
PROUD TO HAVE PARTNERED WITH
VodafoneZiggo
•
Truus
•
McDonald's
•
Joe Public
•
Monkeys & Bananas
•
Dawn
•
Alfred
•
Springbok
•
Samsung
•
VodafoneZiggo • Truus • McDonald's • Joe Public • Monkeys & Bananas • Dawn • Alfred • Springbok • Samsung •
“Strategy is the engine that unleashes creativity. I believe the most impactful ideas are born from deep human insights.”