Hi, I'm Gijs. I help brands become social-first.
I've spent 15 years in brand and content strategy, as a strategist, social lead and agency director. I built social content teams from scratch at MediaCom (WPP) and Weber Shandwick (IPG). At Blauw Gras, I helped grow it from a small boutique into one of the leading social agencies in the Netherlands. Today I do that work from the inside: leading social transformations for ambitious brands.
What drives me is people. How they behave, what they care about, what makes them stop scrolling. There's no one-size-fits-all answer to that, so I don't work with templates. Every strategy starts with a real human insight, because that's what gives creatives something worth making.
I have spent the last 15 years developing bespoke strategic frameworks—ranging from winning pitch architectures to year-round social ecosystems. I act as the strategic conductor, ensuring that creative vision and commercial objectives work in perfect harmony to drive measurable impact.
Strategic mastery requires a relentless outside-in focus.
Strategy Director
Available as a strategic lead for big transformations and brand campaigns. I build social-first strategies that connect creative ambition to real business results, from winning pitches to year-round plans that keep brands relevant.
AI & Social advisor
I help brands and agencies redesign their social workflows and roles around AI: faster from insight to idea, more room to test and learn, and more time for the creative work that makes people stop scrolling.
Head of Social
Available as an interim Head of Social for ambitious brands. I turn brand strategy into content that feels at home on every platform, and get agencies and internal teams working as one team, with one plan, towards one goal.
PROUD TO HAVE PARTNERED WITH
VodafoneZiggo
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Truus
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McDonald's
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Joe Public
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Monkeys & Bananas
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Dawn
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Alfred
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Springbok
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Samsung
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VodafoneZiggo • Truus • McDonald's • Joe Public • Monkeys & Bananas • Dawn • Alfred • Springbok • Samsung •
“Strategy is the engine that unleashes creativity. I believe the most impactful ideas are born from deep human insights.”